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 And Quantitatively Assess Where and How to Improve!

Download this FREE Marketing Assessment Template to build a pragmatic plan to improve the organization and address the marketing needs of the business.

Assess Marketing functions against pragmatic and relevant criteria.

A fundamental step in developing proposal is to assess where you are, where you want to get to, why that is a better place and what it will take to do so. Evaluate your marketing organizations capabilities against the following:

• Current State: level or ranking that best describes the state of this attribute today.
• Desired State: level or ranking that best describes where you would like to be.
• Gap: the delta between the Desired State and Current State.
• Dependencies; what is required, at a high level, to move from Current to Desired State.
• Investment: what resources (people, time, money) need to be applied to facilitate the movement.

VP Marketing, Startup “As a Marketing leader, each year I try and not just do things better, faster and cheaper–that’s a given.  Where I add value is by aligning to the business goals of the company and setting my team up for success by getting them the resources that they need to be successful.  A key step in determining where we stand and how to get to the next level is a marketing assessment”.

Peter is a strategic and visionary marketing executive and brand champion who has leveraged his unique combination of classical training and entrepreneurial experience at start-ups and F500 companies to transform technology innovations into multi-million-dollar revenue streams.

Peter Buscemi has held the title of :
CMO
Managing Director, Global Marketing
SVP Marketing